Second Ward, Minneapolis

This is the public policy forum of Minneapolis Second Ward (Green) City Council Member Cam Gordon and his staff. We use this space to talk about some of what Cam’s working on, explain his positions, and share a little of what life in City Hall is like. Please feel free to comment on posts, within certain ground rules. See our disclaimer, including ground rules, here:

Monday, February 02, 2009

Phone Book Opt-Out

As the Star Tribune reported this weekend, phone book companies have started offering opt-outs to residents who don't want to receive physical copies of the phone book anymore. I welcome this initiative by the industry. I'm also encouraged that the Legislature is poised to require this sort of opt-out offer.

My office often receives complaints from residents just after phone book delivery dates. Folks are concerned about the amount of paper that is used to make each book, especially when a household uses electronic lookup services rather than hard-copy versions. If you're concerned about the ecological impact of receiving phone books you don't need, I encourage you to opt out using the following contact info (from the Star Tribune article):

"To make changes for Dex phone books, go to and click on "directory options" at the bottom. You may also call 1-877-2-GET-DEX. For Yellowbook, call 1-800-YB-YELLO. For Verizon Yellow Pages (Idearc), call 1-800-888-8448."


At 11:51 AM, Blogger Ed Kohler said...

Cam, thanks for writing about this. The challenge with the opt-out systems - as they exist today - is that residents are faced with the hassle of contacting each directory company individually.

Additionally, there is no incentive for delivery people to NOT delivery to a do-not-deliver house, so there is no guarantee that being on an opt-out list actually means you won't receive more print directory spam.

At 2:30 PM, Anonymous Alex said...

You can also look at They will contact all the publishers with your request,

At 9:24 AM, Blogger Ed Kohler said...

As I understand it, some phone book publishers are refusing to honor opt-out requests from 3rd Party services like So it won't hurt but may not achieve the results you hope it would.


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